Displayit.com's Blog - Trade Show Displays, Booths, & Exhibits

Who Are the Displayit Trade Show Heroes?

"True heroism is remarkably sober, very undramatic. It is not the urge to surpass all others
 at whatever cost, but the urge to serve others at whatever cost."
— Arthur Ashe

At Displayit, we think of heroes as ordinary people who do extraordinary things. Although we may be a group of ordinary people, we try to be heroes to our clients every day.

What does it take to be a trade show hero? Listening to our clients. Making sure that our clients' products reach them in time for their events. And really going the extra mile to help our clients represent their brands well.

Check out the video below to learn more about our company culture and to meet some of the heroes who work at Displayit.

Who is Displayit? from Displayit, Inc. on Vimeo.

 

 

Introducing Our Trade Show Design Hero!

Please join us in welcoming Teresa Franklin-Kern to the Displayit team! Teresa is our full-time "graphic design ninja," and we're very excited to have her on board.

Teresa is an Ohio native, and she holds a degree in Visual Communication Design from Ohio State. She has a wide range of design experience, including stints in marketing and design instruction.  

What does this mean for our clients? It means that Teresa can help you with all kinds of design projects, including business cards, stationery, logo design, pre- and post-show marketing, and the overall look of your trade show display.

To learn more about Teresa, check out the video below. And if you'd like to request a design services consultation, just click on the link to get started.

 

Who's Behind the Design? from Displayit, Inc. on Vimeo.

 

 

"be" Unique: New Trade Show Rental Displays

 

We're pleased to offer our clients an all-new collection of high-quality trade show rentals.

Our "be" displays are high-end, customizable rental displays, featuring crisp graphics and lightweight, aluminum frames.

Some of the systems' options include workstations, conference rooms, demo stations, and reception counters. Available sizes range from 20' x 20' island displays to 20' x 40' booths. For pricing, please contact us for a quote.

 

Look for more information on each display system in the coming weeks!

New Xpressions Products Available from Displayit

Xpressions trade show displays are famous for their innovative, 3-D designs. We've just added several, brand-new Xpressions items to displayit.com. Take a look at the latest products below!

 

Xpressions Lightbox

The Xpressions lightbox is a repositionable, 1x1 quad lightbox display, great for calling attention to the most important parts of your message. It's collapsible, and installation is incredibly simple (check out the video below). The lightbox uses LED technology, and it's compatible with most of our Xpressions displays.

   

 

 

Xpressions SHEER

Xpressions SHEER displays take the 3-D look of the original Xpressions exhibits to the next level. The back plane of the display is covered with opaque graphics, while sheer graphics hang along the display's front plane. The end result is quite striking, don't you think?

 

 

 

Xpressions Connex

Xpressions Connex offers exhibitors a unique take on the classic, modular trade show display. The modular exhibits are created by joining multiple Xpressions frames together, using a series of connecting shelves and graphic skins. You can create all sorts of configurations; the creative possibilities are endless!

I'm really excited about all of the new additions, and I hope you are too. If you have questions about any of the products, feel free to reach out to the Displayit team for more information. And for even more Xpressions products, you can visit us at displayit.com.

Have a great day, everyone!

More Eco-Systems Trade Show Displays Now Available

We've added several new styles of Eco-Systems exhibits in the following sizes: 10' x 10', 10' x 20', and 20' x 20'.

Eco-Systems is a line of sustainable trade show displays, manufactured from a wide range of materials that are rapidly renewable or recyclable. These materials include sorghum board, FSC-certified wood, and Eco-Glass. The components that are used to produce these displays meet criteria set by The Leadership in Energy and Environmental Design (LEED) rating system, a benchmark that's used in the design, construction, and operation of high-performance and energy-efficient "green" buildings.

The Eco-Systems exhibits feature sleek, innovative designs, and they have many options available, such as slatwalls, monitor mounts, and literature displays.

Visit displayit.com to browse the full line of Eco-Systems booths (and other eco-friendly event marketing products, as well).  

 

                 

3 Technologies That Are Revolutionizing Trade Shows

Trade show technologies have come a long way from the days of PA systems, clipboards, and PalmPilots. The way exhibitors connect with their audiences is constantly evolving, and it's important to stay abreast of the newest technologies that will shape the future of our trade show interactions.

EXHIBITOR Magazine recently profiled three of the latest technologies that are set to take the exhibiting world by storm: near field communication (NFC), radio frequency identification (RFID), and tablet computers.

Author Charles Pappas does a phenomenal job of discussing each technology's history, predicting when its use will become more widespread, and explaining how each technology will eventually affect the trade show industry. 

It's a really interesting read, so check it out! Read more about the latest trade show technologies by following the link.

New 10' x 20' Trade Show Displays Available

 

We've recently introduced several new styles of 10' x 20' displays in two of our most popular product lines. Read on for more information!

 

 

 

 

Meet Your Trade Show Heroes!

At Displayit, we're quite proud of our staff. Each one of us takes great pride in offering our clients the very best service in the industry, and each unique individual brings something special to our team.

We really wanted to showcase each person's strengths, so, with that in mind, we've revamped our Displayit staff page. We had a lot of fun during the photo shoot (and coming up with everyone's nickname, too). Click the link to learn more about the people who will be involved in your Displayit experience. And to meet each team member's "alter ego," hover your cursor over his or her picture! 

 

Are You Ready for Trade Show Success?

I'm very excited to announce the launch of Displayit's all-new Trade Show Success Training Program. The Trade Show Success Training Program is a two-part webinar course, designed to help your trade show marketing program be the best that it can be.

We've dealt with many exhibitors who lack the resources and/or training necessary for maximizing the benefits of trade show marketing. For the past 16 years, we've been focused on helping our clients create affordable and effective trade show displays. In 2012, we're pledging to do even more for our clients, and we want to start by giving you the tools you need to make your exhibiting program effective, profitable, and fun!

 

What We'll Cover:

• Preparing a realistic trade show budget 
• Purchasing a cost-effective display that's perfectly suited for you 
• Creating effective messaging and graphics
• Exhibit industry insider secrets

 

What's Included:

• A  5% merchandise discount, valid for a full 12 months after completion of the training program
• An official Trade Show Success Training Program binder and training manual, complete with planning and budgeting guides
• Slideshow presentation and planning worksheets
• Access to your own dedicated Displayit account manager, who will help you execute your marketing plan

 

The Cost and Our Money-Back Guarantee

The Trade Show Success course costs $299. I truly believe you'll benefit from this program, and I'm willing to back it up with a money-back guarantee: once you've completed the training program, if you feel the course wasn't fully worth the investment of your time or money, I'll refund the entire purchase price. You'll get to keep all of the training materials; the only thing you'll forfeit is your 5% Displayit discount.

 

If you'd like to discuss the program in greater detail, one of our team members will be happy to assist you. Click the following link to talk to a Displayit account manager.

And if you're not quite ready to sign up for the program, we've created a free, 5-part e-mail series that includes a few of the basics I cover in the program. Learn more about our 5-part e-mail series by following the link. There's no obligation, and you really have nothing to lose.

I hope to see you in one of our webinar sessions very soon. Here's to your trade show success!

Trade Show Word of the Day: Infringement

Infringement, as defined by EXHIBITOR Magazine, is "an exhibitor's unauthorized use of floor space outside the leased booth area." Basically, this means that any of your company's booth representatives, including product demonstrators, must remain within the boundaries of your company's exhibit space during the show. If any of your booth representatives block the aisles or restrict access to other exhibitors' booths, then you will be penalized by show management.

Infringement clauses are often outlined in the show's exhibitor rules and regulations (which can be found in your exhibitors' handbook), as well as in your trade show booth contract. If there's any confusion, ask questions ahead of time to avoid unnecessary fees or suspensions.